L’Oreal Ombre beard blush articles — built-in aftermost year from a activity that mined YouTube abstracts to tap into a hair-highlighting trend — accept become the aboriginal cast to use a technology that places ads on administrator sites based on the beard blush of women in photos.
The ad-targeting technology from “in-image ad platform” GumGum beforehand this ages began agreement ads for L’Oreal Freia and Preference Ombre articles aural photos beyond its arrangement of 1,000 account and ball sites from such publishers as Tribune Co., New York Times Co., and E.W. Scripps Co. Different articles are featured based on the beard blush of the women in the photos. The ads themselves arise at the basal of the photo aural beat content, and in some cases aural a “canvas” ad assemblage that briefly takes over the angel shown.
The Ombre lineup, broadcast beforehand this year, was the artefact of a cast analysis and addition aggregation that had noticed a trend against celebrities application highlights from the jawline bottomward to the ends. The aggregation again angry to a Google analysis aggregation to assay the trend in a “social listening” activity focused on YouTube, said Malena Higuera, chief VP-marketing for L’Oreal Paris. At-home kits were launched to advice consumers charm the look.
The Ombre attending
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